Advanced TV

TV is now more than just TV - and there are more opportunities to reach your best audience than ever. Use data from TV exposure to build audiences, manage reach and frequency, and activate in whatever channels you need to drive the results you’re looking for.

TV is more than TV

With MiQ Advanced TV, you can use data from TV exposure to build audiences, manage reach and frequency across devices, and activate in whatever channels are going to drive the outcomes you’re looking for.

  • The world’s largest most diverse TV data footprint globally, powered by 6.4 trillion video consumption signals from 11 different partners, and a panel of 90M households across five major markets.
  • The world’s most powerful TV Intelligence tool - the industry’s only complete view of audience, campaign and competitor intelligence across linear, streaming and YouTube.
  • Agnostic approach The broadest access to CTV supply, with agnostic DSP partnerships across 7 top TV buying platforms.
  • Award-winning AI-powered Performance Engine, delivering optimum reach and frequency to drive third-party verified marketing outcomes. Powered by 60+ AI models to drive greater efficiency, control & engagement.
  • Cutting-edge, flexible TV creative solutions to increase recall, engagement and brand affinity.
This is  Advanced TV

Advanced TV

Capabilities

E-Book

Behind the screens

How can advertisers get on the same wavelength as consumers?

Because with more eyeballs, more screens, and more options than ever, ATV is growing at lightning speeds. Streaming time now surpasses linear viewing by a huge 22%, so it’s clear that audience behaviors are changing.

If you want to use your budget wisely, your campaigns must resonate on the same wavelength as consumers.

Our new report gives you the tools to do just that, by giving you:

  • All the intel on today’s consumers.
  • Tips to maximize ad engagement and ATV results.
  • Five secrets to ATV success.

…and that’s not even scratching the surface of all the insights you’ll get in this report.

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MiQ Unlocked

Bridging the gap between TV & digital

Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.

TV advertising in 2020 is significantly more complex than the TV buying of the past – with exponentially more supply, targeting, and measurement options. In this session, we cover the ways smart television data lets marketers make the most of their TV investments, allowing them to connect digital and TV to drive the best outcomes for their brands.

Bridging the gap between TV & digital