MiQ

PERFORMANCE

Powerful programmatic performance that’s future-proofed for the post-cookie world. Deliver the outcomes that matter to you by reaching the right audience, with the right creative, through the most efficient buying channels.

This is Performance

With MiQ Performance, you can achieve powerful programmatic advertising performance using predictive analytics and customized automation to deliver the outcomes that matter to you.

  • Day zero intelligence - Understand what’s going to work for your audience before your campaign begins.
  • Unlimited supply access - Find the best way to the most valuable impression with our multi-DSP approach.
  • Creative solutions - Drive better performance from your creative with predictive DCO, custom high-impact units and more.
  • Custom measurement - Use custom algorithms that automatically optimize towards what you care about and measure what matters.

Performance

capabilities

E-Book

Identity: Goodbye cookies, hello future

Crisis, what crisis? How will programmatic audience planning change?

In the cookieless future, planning is going to look pretty different and now is the time to start thinking about other options.

But the good news is, that with the right data partnerships, technology, and data science expertise, the future of programmatic planning is bright.

That’s what we cover in the final ebook in our ‘Identity’ series.

Read the ebook, to find out:

  • How to strengthen programmatic planning frameworks when cookies go away
  • What the options will be to identify audiences before your campaign begins
  • What the new data science techniques are that can be used to build intelligent campaigns

RELATED POSTS

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Case study: Testing success with new identity strategies
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Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement
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Not all conversions are created equal
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Case study: Testing success with new identity strategies
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Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement
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Not all conversions are created equal
MiQ Unlocked

Programmatic 101

Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.

In Programmatic 101, we cover the basics of programmatic advertising – why we use it, how to spot trends, the power of programmatic data in creating strategies for your campaigns.

Programmatic 101