Research &

insights

The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.

Sustainability

Performance, re-programmed for people

Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.

In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. In this short ebook, you’ll learn:

  • What makes media sustainable
  • Terms you need to know about the sustainable ad world
  • What’s measured, benchmarks, Green Scores, and more
  • How to improve sustainability now

The latest

insights

Advanced TV

Behind the screens

The future is Advanced TV

Advanced TV

The future is Advanced TV

Consumer Insights

Performance, re-programmed for people

Gotv final push: reach target voters

Advanced TV

Gotv final push: reach target voters

MiQ Shoppable Marketing

Consumer Insights

MiQ Shoppable Marketing

The shifting political TV landscape

Advanced TV

The shifting political TV landscape

Advanced TV

Channelizing the power of Connected TV

Identity

Identity: Crisis? What crisis?

Consumer Insights

Agents of Change

Identity: What activation looks like in a world without cookies

Identity

Identity: What activation looks like in a world without cookies

The Chinese audience is closer than you think

Consumer Insights

The Chinese audience is closer than you think

Choosing the right in-housing solution for your business

Consumer Insights

Choosing the right in-housing solution for your business

Bridging the gap between TV and digital

Advanced TV

Bridging the gap between TV and digital

Programmatic Trends for 2022

Consumer Insights

Programmatic Trends for 2022

TV is more than TV

Advanced TV

TV is more than TV

Unboxing the global retail consumer

Consumer Insights

Unboxing the global retail consumer

Channelizing the power of CTV

Advanced TV

Channelizing the power of CTV

Identity

Identity: Goodbye cookies, hello future

Identity

I.D.E.A. Report 2021

Consumer Insights

The future is biddable

The political media remix: how digital can make political TV buys smarter

Advanced TV

The political media remix:

TV is more than TV Part 4

Advanced TV

TV is more than TV

Using programmatic for branding

Consumer Insights

Using programmatic for branding

Identity

I.D.E.A. Report 2022

The recession marketing reboot

Consumer Insights

The recession marketing reboot

Identity: Now, next, later

Identity

Identity: Now, next, later

How CPG consumers have changed

Consumer Insights

How CPG consumers have changed

Scalable personalization Optimisation and measurement strategies for CPG campaigns

Consumer Insights

Optimisation and measurement strategies for CPG campaigns

Advanced TV

TV is more than TV

TV is more than TV

Advanced TV

TV is more than TV

The programmatic promise

Identity

The programmatic promise

Consumer Insights

Can your YouTube spend work harder?

The Chinese audience is closer than you think

Consumer Insights

The Chinese audience is closer than you think

Consumer Insights

Targeting CPG buyers in the new normal

Consumer Insights

Getting the most out of YouTube

Consumer Insights

Understanding Electric Vehicle Shoppers