Our
technology
Not all programmatic is created equal. And thanks to our technology, MiQ programmatic is anything but basic.
Whether it’s driving better campaign performance, increasing your return on investment or reaching even more of your audience, our tech means our solutions don’t just work - they consistently outperform. And it means that we’re fast, flexible and ready for the future.
What’s so special about our tech?
All our tech is built with marketers in mind, and our unbiased approach means we are truly flexible. It’s how we always get the best results for you, not the partners you work with. And because it’s built to connect an entire ecosystem of programmatic data and media in an agnostic way, we’re agile and able to react quickly to new industry developments.
We’re also proud that our award-winning teams have created our tech with cutting-edge AI and data science techniques. Our tech means that campaigns can activate in more places, backed by more data and more intelligence. This leads to less wastage, higher return on investment and even greater audience reach. It really is unparalleled tech that leads to unparalleled performance.
Powering outcomes with our Performance Engine
The MiQ Performance Engine takes your campaign performance to the next level. How? By removing the complexity and bias from programmatic. It gives you smarter campaign set up, more intelligent optimization strategies, and custom bidding algorithms that hit your precise KPI. And with transparent diagnostics and health metrics, you can easily see what works best.
It’s all powered by award-winning machine learning that crunches over 2.6 petabytes of data daily from over 170 different data feeds, to power over 500 custom analytics set ups and nearly 10,000 campaign optimizations every single week. With that kind of oomph, we deliver tailored outcomes that matter to you, along with great performance.
Future-proofing your campaigns with our Identity Spine
The AdTech industry is always evolving, so our tech does too. Our proprietary Identity Spine future-proofs campaigns against changes that are set to come. It’s a multi-ID audience graph that realizes the value of your first-party data and closes the loop on measurement outcomes across devices, without relying on cookies.
While most programmatic partners use just 1 or 2 identifiers, we’ve connected over 20, from 8 different industry-integrated partners. It means we can increase your audience reach by up to 70% and connect easily to any DSP. And with authenticated identifiers, contextual data, geo cohorts and clean room analytics, we maximize addressability, unify audience profiles and gather insights from different channels and insights. Say hello to sustainable strategies that stand the test of time.
Programmatic performance at your fingertips
We want you, and our teams, to make the most of our powerful AI and data science features. That’s where our Intelligence Hub comes in.
Remember the 170 different feeds that we crunch data from? Intelligence Hub visualizes campaign insights from all of those feeds. Within an easy-to-use dashboard, you’ll discover the day-zero insights that lead to smarter campaign set up and quicker success. You can also analyze the supply and channel insights our bid recommender uses for optimization. And you can see the measurement and reporting insights that fuel our custom bidding algorithms.
So with just the click of a button, you’ll see the power of our Performance Engine in action, and have everything you need to drive your entire media strategy.
Recognized for
our results
When it comes to data science and AI innovation, we love what we do. And so do others. We’re really proud to consistently win awards for our work.
He’s been celebrated for his achievements in the data science and analytics community at the Indian Achievers Forum. Simply exceptional!
Intelligence Hub has everything we need to drive better campaign performance under one roof in a really easy-to-use dashboard. MiQ’s unique approach to connecting vast amounts of diverse data with sophisticated data science and technology is second to none, and having this planning power in our own hands via Hub is a big element in driving student interest and enrollments for our clients.
Lora Polich Director of Awareness Marketing
Our Advanced Media
Solutions
Want to see the kind of tailored media solutions our technology powers?
