Our

technology

Not all programmatic is created equal. With MiQ tech, our solutions drive better campaign performance, reach even more of your audience and increase your ROI.

What’s so special about our tech?

Connecting an entire ecosystem of programmatic data and media in an agnostic way, our tech makes us flexible, agile and quick to respond to industry developments.

Built by award-winning teams with cutting-edge AI and data science techniques, your campaigns are backed by more data and intelligence and activated in more places.

Next level campaign performance

MiQ's Performance Engine powers your campaigns by removing complexity and bias and giving you smarter campaign set up, more intelligent optimization strategies, as well as providing the custom bidding algorithms needed to hit your precise KPI. And you can easily see what's working with transparent diagnostics and health metrics.

Powered by award-winning machine learning that crunches over 2.6 petabytes of data daily from over 170 different data feeds, to power over 500 custom analytics set ups, and nearly 10,000 campaign optimizations every single week. With MiQ, you’ll achieve great performance and tailored outcomes that matter to you.

Future-proof your campaigns

MiQ's proprietary Identity Spine is a multi-ID, cookieless, audience graph that realizes your first-party data value and closes the loop on measurement outcomes across devices.

Most programmatic partners use 1 or 2 identifiers, with us, you’ll connect to over 20 from 8 different industry-integrated partners. This increases your audience reach by up to 70% and connects easily to any DSP. And with authenticated identifiers, contextual data, geo cohorts and clean room analytics, you’ll get maximized addressability, unified audience profiles and cross-channel insights.

Programmatic performance at your fingertips

Visualize campaign insights from over 170 different data feeds and make the most of our powerful AI and data science features, with MiQ’s Intelligence Hub.

Achieve quicker success with day-zero insights that lead to smarter campaign set up, analyze the supply and channel insights our bid recommender uses for optimization, and see the reporting insights that fuel our custom bidding algorithms.

With just the click of a button, our Performance Engine will give you everything you need to drive your entire media strategy.

Recognized for

our results

When it comes to data science and AI innovation, we love what we do. And so do others. We’re really proud to consistently win awards for our work.

data science and AI innovation
Analytics India Magazine 50 Most Influential AI Leaders in India 2021

He’s been celebrated for his achievements in the data science and analytics community at the Indian Achievers Forum. Simply exceptional!

Achievers Forum
Analytics India Magazine Awards 40 under 40 data scientist 2023
Pollies 2021
Pollies 2021
The Drum Awards Digital Industries
The Drum Awards Digital Industries
Front Benchers 2021
Front Benchers 2021
Campaign Tech Awards
Campaign Tech Awards
The Drum Awards Digital Advertising
The Drum Awards Digital Advertising
i-com Data Science Hackathons
i-com Data Science Hackathons
Top DS Builds
Top DS Builds
miqmiq

Intelligence Hub has everything we need to drive better campaign performance under one roof in a really easy-to-use dashboard. MiQ’s unique approach to connecting vast amounts of diverse data with sophisticated data science and technology is second to none, and having this planning power in our own hands via Hub is a big element in driving student interest and enrollments for our clients.

Lora Polich Director of Awareness Marketing

Intelligence Hub

Our Advanced Media

Solutions

Want to see the kind of tailored media solutions our technology powers?

Advanced TV
Advanced TV

Drive better outcomes from your programmatic advertising in the evolved world of TV - whether you’re looking for mass reach, measurable actions, or both.

PERFORMANCE
PERFORMANCE

For full service campaigns including data analytics, creative build, and trading insights driving towards CPM or dCPM outcomes.

High Impact Branding
High Impact Branding

Access all the data and inventory partnerships you need to understand all the interconnected moments in a consumer’s day, and reach them in all the right ways.

Time & Place
Time & Place

Access all the data and inventory partnerships you need to understand all the interconnected moments in a consumer’s day, and reach them in all the right ways.